Mamma Biscuit as Anna Wintour.


I asked my friend and fellow book cover designer, John, to write up a little press release about his rescue pug’s big win this past weekend at costume contest in Fort Tryon Park. From John:

“Tommy and I are the proud dads of this year’s winner of the Best Homemade Costume and Best in Show awards at the Fort Tryon Park Howl-O-Ween Dog Parade and Costume Contest! Mamma Biscuit brought down the dog house with her take on Anna Wintour.


“A tough old bitch, Mamma has seen it all: she is a puppy mill rescue who spent seven years of her life caged indoors and was forced to produce over 100 puppies against her will. Curly Tail Pug Rescue came to her aid, rehabilitated her through foster care and found her a forever home with us.


“As Anna Wintour, Mamma has seen every hemline, knit and dress from Paris to Milan and beyond, and has her paw in every working designer’s studio, from Westwood and McQueen to Chanel and Galliano. She knows exactly what her canine followers are looking for and delivers it up in the most influential canine fashion magazine to ever grace a newsstand: Dogue!



“Despite having a terrible hair day (note to Betsey Johnson), Mamma was decked out in Chanel with a Louis Vuitton handbag and carried the “Black and White” September issue of Dogue. An amused crowd quickly fell silent with Mamma’s critical yet high fashion stare, and were all left compelled to vote her the winner of the contest! As I carried Mamma up to receive her CFDA award…errr I mean, Best in Show award…I informed the crowd that like Anna Wintour, she too needs to be carried (note to Tim Gunn), although Mamma could work two pairs of Monolos better than Anna could ever work a simple sneaker!”

Photos by John Vairo Jr. // Dogue photos by Tim Flach

  1. EvieNov 2, 20102:52 pm

    I love this, even more so now that Mamma Biscuit is getting the life she has always deserved. From Puppy Mill to Dogue, that’s quite a journey and will make a fabulous autobiography.



  2. Grumble GirlNov 2, 20102:52 pm

    Holy crap, that’s awesome…


  3. JanetNov 2, 20102:58 pm

    Awwwww… Mamma!!


  4. elle dNov 2, 20103:14 pm

    um, this is the most amazing (dog) costume I have ever seen! what a freakin riot!!!!! d:


  5. MisaNov 2, 20103:18 pm

    YES. i love you, mamma biscuit.


  6. VanessaNov 2, 20103:22 pm

    Go Mamma Biscuit! You’re quite an inspiration :-)


  7. AlejandraNov 2, 20103:23 pm



  8. Cait @ Hernando HouseNov 2, 20103:29 pm

    That’s hilarious!


  9. Lori E.Nov 2, 20103:40 pm

    That is just too, too much!!! Hysterical! It makes me sad she had to endure so much for so long and I am glad to see she has fallen into the lap of luxury!


  10. Palace of PurificationNov 2, 20104:06 pm

    Dogue. So clever.


  11. DanNov 2, 20104:18 pm

    OH. MY. LORD. That is equal parts hilarious and adorable. And fashionable, of course. WELL, WELL done John, Tommy, and MAMMA!


  12. nicNov 2, 20104:32 pm

    This just made my day. Love the costume and love that she has a happy home with attentive care. Such a sweetheart. Thank you for sharing.


  13. SarahNov 2, 20104:32 pm

    Probably the most ingenious costume I’ve seen.


  14. BeckiNov 2, 20105:14 pm

    This is the best thing. Thank you for reporting it.


  15. AdamNov 2, 20105:21 pm

    Totally Awesome! Congrats Mamma Biscuit!!!


  16. KathleenNov 2, 20105:35 pm

    I’m officially jealous of a pug.


    A. Tee /

    you and me both. sigh.

  17. taraNov 2, 20106:27 pm

    Awww. So cute. All she’s missing is the oversized sunglasses to hide those inscrutable eyes.


  18. suzanneNov 2, 20107:43 pm

    SOOOO funny. LOVE it, love it, love it!


  19. alyciaNov 2, 20107:50 pm

    awww! momma is so precious! i’m so happy you rescued her <3 she looks very fab :)


  20. JeannetteNov 2, 20108:13 pm

    mamma biscuit has hit the number. god bless.


  21. JuliNov 2, 201010:21 pm

    That last picture is priceless. Plus, love the extra effort with “publishing” Dogue Magazine.


  22. cookie and kateNov 2, 201011:05 pm

    I died laughing at this one. Hilllarrrrrious!


  23. meganNov 3, 201012:35 am

    dogue! i LOVE it.

    also love what a happy life mamma biscuit and her family have. i saw a pawprint bumper sticker on a car the other day that said, “who rescued who?” so, so true.


  24. JWKNov 3, 201011:51 am



  25. Fat CatNov 3, 201012:16 pm

    I don’t know if this is a big ‘faux pas’, but I have no clue who Anna Wintour is… But Mamma Biscuit is one of my favourite internet doggys, right up there with Bruno, Fritz, Iggy and Number 3 !


    Anna @ D16 /

    She’s the editor-in-chief of American Vogue:

  26. nicoleNov 3, 201012:49 pm

    this is fan-freaking-tastic.

    and it’s so wonderful that mamma biscuit now has such a loving home.


  27. AmyNov 3, 201012:55 pm

    Well, of course the winner was a pug! So cute! It looks like Mamma has a much better life now too. <3


  28. MeaganNov 3, 20101:00 pm

    This is the funniest! I laughed so hard!


  29. Two Pitties in the CityNov 3, 20102:48 pm

    This is great! I can’t believe she kept that wig on her head.


  30. DianeNov 3, 20104:17 pm

    Pretty much the best thing EVER.


  31. MelanieNov 3, 20109:39 pm

    Oh my god. This is amazing. Good job on the costume, John!


  32. mandyNov 4, 20103:40 pm

    I love everything about this. It just “works.”


  33. Fernand RampaNov 5, 20106:36 am

    That is the upmost of CHIC ! You both look Fab and a delicious sense of humor, when not bitching !!! Beijjinhosss


  34. melNov 5, 20107:07 am

    ADORABLE! Speaking of dogs, have you seen these shots?


    Anna @ D16 /

    Yes, that’s where the dogs on the “Dogue” cover come from. Check out the link to Tim Flach’s website a the bottom of the post. :)

  35. Sofie from Envelop.euNov 5, 201011:05 am

    Btw: Mamma Biscuit is the best dog name ever!


  36. Holyoke HomeNov 5, 201011:42 am

    Who is cuter in that last picture? Cannot decide.


  37. bonnieNov 5, 20104:46 pm

    100 puppies? that poor dog. reading that story and looking at her sad eyes made me cry. I’m so glad she has such great owners now! and what a wonderful costume!


  38. KatherineNov 9, 201012:00 pm

    Shut up…this has TOTALLY made my week (even if a week belated)!!! Not only because of the genuis of this write-up & then there’s the amazing costume itself, but the fabulous rescued life for this sweet, sweet girl. Yay John, Yay Tommy, Yay Curly Tail Rescue…and Yay Mamma! A well-deserved award & life!


  39. GloriaNov 10, 201011:34 am

    love it, but yes!!


  40. rainaNov 10, 201011:25 pm

    my 13 year old daughter went as Anna Wintour this year- one person knew who she was,
    oh well, last year the 8 year old went as Groucho and hardly anyone knew who she was- what is wrong with the world??


  41. JoNov 11, 20109:00 pm

    Does Mamma Biscuit also have a slightly Americanised cut glass English accent ??
    and if you had The September Issue on the TV I wonder if Mamma Biscuit would bark angrily when Grace Coddington was on screen ?? what do you think ?
    Jo xx


  42. JeanineDec 3, 201012:57 pm

    Thank you to Momma Biscuits daddy’s for publishing this! I am a volunteer for curly tail pug rescue, and Momma B was one of four that we rescued during that time. From Drama Queen to Diva!! Thank you soo much for providing her with SUCH a wonderful new life!!! WE are all thrilled to see how she has blossomed from the frail little girl who arrived into a Diva, now, enjoying the high life!!


  43. Kate CorwynFeb 6, 20117:04 am

    Why? And do you think of your dog as a pet or as a fashion accessory?


    Anna @ D16 /

    Kate, my friends rescued Mamma Biscuit from a life lived in truly deplorable conditions for many years. They love her unconditionally, and she is the center of their lives—they are committed to making sure that her senior years are spent feeling comfortable, safe, and loved. If you read the post rather than just looking at the pictures, you’ll understand her history a little better.

    “Pet” isn’t a strong enough word to express how my friends feel about Mamma Biscuit. They know she doesn’t care whether her jacket is polar fleece or tweed, just that she’s warm. Obviously these photos are just for human fun—they are under no illusion that pugs care about fashion. This was for a FUN event and to raise awareness about the joy that rescue animals can bring into our lives. (Would you have asked the same question if she’d been wearing a spider costume or a t-shirt with a funny phrase on it? Because I assure you, Mamma Biscuit doesn’t care who Anna Wintour is!)

    As far as Mamma Biscuit was concerned, this was just a regular day at the dog park.

  44. Sailor the Wonder DogFeb 8, 20116:18 am

    From one pug to another, I just love you Mamma Biscuit. You are my inspiration and role model. You are so beautiful, you have come through so much adversity, I can’t tell you how I admire you.


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