You may have noticed a few little changes on the blog during the past 24 hours or so! Yes, Door Sixteen got a little makeover—not a full redesign, but what I like to call a “mini-lift.” A new logo, a slightly wider format, a few little tweaks here and there. My dorky bio page has been updated, and the FAQ expanded. I also fixed a few things that were buggy, like the display dates on comment replies. As always, please let me know if anything is broken or weird.
The other big new thing is that I am now officially accepting sponsorship ads. A while back I wrote a little bit (OK, a lot) about the possibility of that happening and why, and after weighing the pros and cons for the better part of the past year, I’ve decided to go ahead and make the jump. After 14 years of ad-free blogging, I’m excited about this new venture.
I considered a few different ways of going about the whole thing, including the possibility of signing with an advertising network. One of the nice things about using a network is that there’s no “cross-contamination,” meaning that the ad content is handled completely separately from the blog content. The downside, though, is that the network approach would most likely mean that smaller businesses with tight budgets probably wouldn’t be able to afford the high rates plus commissions. That would rule out the most of artists and designers and photographers and craftspeople I care about and believe in the most, and then what’s the point? So I’ve decided to handle all ad sales directly.
I can’t promise that there won’t be any of that cross-contamination—if a business I love decides to advertise here, I won’t stop mentioning them; if I discover a business I love through a new ad, I won’t hesitate to support them directly. The content of my blog posts will always and forever be representative of my own views and opinions. My approach to writing has not changed, and you shouldn’t expect it to. (You should expect to see more posts, though. Maybe I can actually afford the time to finish some of the dozens of unfinished drafts in my queue!) I truly believe that all parties will benefit in the end: Me, my sponsors—and YOU, the readers.
My advertising policy, which you can read in full on my FAQ page, is one of 100% transparency. To that end, my current stats and my current ad prices and the “fine print” are all publicly displayed on my sponsorship page. There are no secrets here.
If you would like to become a D16 sponsor…
Please head over to the sponsorship page for all of the numbers and options and guidelines. If you have any questions at all, drop me a line at email@example.com. Thanks!